Tash is a hand-lettering artist and illustrator whose beautiful typography has featured on stationery, signs, and even Kinfolk dinner menus. She’s the creative force behind The Articulate, and grew up in a creative family – but did you know her favourite font used to be Comic Sans? We ask her how it all began in Issue 4; here’s a sneak peek.
On the process:
It starts from the moment you hear a word, catch phrase or lyric that just resonates with you, continues to the “I gotta letter this!” feeling, to having a visual of what it will look like in your head, then goes to putting it down on paper and refining it from there.
On having a day job:
My full-time job is very far removed from The Articulate but I am equally passionate about it… It is challenging, busy and intense; the hours are long, but I love it. I am so fortunate to have two jobs that I love.
I kind of like having the balance between something creative and something corporate at the same time, and the skills I learn in one can be applied to the other.
Advice on running a creative business:
I’ve learned that it is nearly impossible to please everyone, that it’s okay to say ‘no’ to a project that is not aligned with your aesthetic, and to take time out for yourself to recharge.