Sneak Peek: The Articulate

Tash is a hand-lettering artist and illustrator whose beautiful typography has featured on stationery, signs, and even Kinfolk dinner menus. She’s the creative force behind The Articulate, and grew up in a creative family – but did you know her favourite font used to be Comic Sans? We ask her how it all began in Issue 4; here’s a sneak peek.


On the process:

It starts from the moment you hear a word, catch phrase or lyric that just resonates with you, continues to the “I gotta letter this!” feeling, to having a visual of what it will look like in your head, then goes to putting it down on paper and refining it from there.

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On having a day job:

My full-time job is very far removed from The Articulate but I am equally passionate about it… It is challenging, busy and intense; the hours are long, but I love it. I am so fortunate to have two jobs that I love.

I kind of like having the balance between something creative and something corporate at the same time, and the skills I learn in one can be applied to the other.


Advice on running a creative business:

I’ve learned that it is nearly impossible to please everyone, that it’s okay to say ‘no’ to a project that is not aligned with your aesthetic, and to take time out for yourself to recharge.


See more of The Articulate’s work on her Instagram and Facebook page.

You can read the full article in Issue 4, which you can pre-order now and will be out very soon!

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