Why we are crowd-funding

Issue 5 is almost ready for layout – in fact our newsletter subscribers got a peek at the new cover! It’s now over a year since we started Side Project magazine and we have bigger and better things planned for our second year of production, but we’re going to need a little help.

We’ve been working really hard (whilst also producing Issue 5) on a crowd-funding campaign to keep Side Project going and make it even more awesome. The campaign isn’t quite ready to go ahead yet, but I wanted to let you know what we’re planning and most importantly why we’re doing it.

We sometimes get asked if Side Project is our full time job, or where our studio is. The fact is, this little zine is not profitable and everything, from producing the content to marketing and distribution, is done on a volunteer basis on the side whilst balancing full-time jobs. We work from our own homes and use equipment and materials from our personal stashes. Our writers, editors and contributors all donate their time and hard work. It can be tough, but we are passionate about what we do and feel that Side Project is great for the local artist and creative community, as well as people who want to be more creative but don’t know where to start.

Filming for our campaign video!
Filming for our campaign video!

As the magazine is largely advertisement free (and we want to keep it that way!), all the production, printing and material costs are paid for using the money from the previous issue, with any gaps being covered out of our own pockets. Whilst we’re keeping afloat for now it isn’t an ideal solution for keeping the magazine going and growing in the long run.

When the campaign goes live, I’ll be asking for your help. We’re not asking for donations – every contribution to our campaign will earn you some pretty sweet rewards, most of which will be available exclusively through this campaign. Think subscriptions, catch-up bundles and a first look at our new line of stationery! It’s important to us that everyone who pledges gets a ton of value out of it and really knows how much it means to us to have their support.

This funding will allow us to continue to bring you quality content and support the creative community we’ve begun to build around Side Project magazine. We hope you’ll stick around for our campaign video and behind-the-scenes fun coming up real soon!

P.S. If you want to be on of the first to know when the campaign goes live and all the other early-bird peeks at Issue 5, fill out the form at the bottom of this page and join the mailing list.


About Teresa

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By day I work as a digital designer for Bam Creative; by night (and by weekend) I dabble in various personal projects including illustration, lettering, calligraphy and handling the digital aspects of Side Project magazine.

One Response

  1. Head & Heart – February 2015 > | ChiGarden

    […] Why we are crowdfunding and Why we began Side Project. I’m trying to do a bit more blogging over on Side Project, especially telling a bit more of the stories behind the magazine and encouraging people to get creative! Pretty proud of these posts actually, they are thoughts that have been mulling for some time. They may find their way onto this blog from time to time. […]

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